Britannia – “Biscuit, as India’s largest food category, is considered as an essential, in practically every Indian family’s consumption basket. It is one of the most deeply penetrated categories in the country, reaching over 90% of the households. The per capita consumption of biscuits in India is comparatively low at 2 kgs versus 10 kgs in certain developed countries. The low per capita consumption and high levels of penetration provide a good base to increase consumption through appropriate business strategies.”

ITC – “In the Biscuits category, Dark Fantasy Choco Fills sustained its high growth trajectory driven by superior product attributes, focused communication, efficient distribution and consumer activation. The recently launched Bounce Cake variants continue to receive excellent response from consumers and are now available in all target markets. The Business augmented its portfolio with ‘Sunfeast’ Veda Marie Light, a healthy offering infused with 5 natural ingredients, strengthening the brand’s ‘chai ka perfect partner’ value proposition. Another innovative offering, Bounce Loops, was introduced during the year in three exciting flavours – Vanilla, Chocolate and Jam, with a delicious open cream layer sprinkled with sparkles on the top. The Business consolidated its leadership position in the super-premium segment with continued focus on enhancing brand affinity and increasing penetration in emerging channels of Modern Trade & e-Commerce platforms.”