Britannia says –

“Cake is an evolving category which has witnessed some breakthrough developments in formats, pricing and variants in the last few years. The category growths have slowed down due to sluggish economic conditions and there has been significant increase in the competitive activity”

“Rusk is a traditional category with a reasonable level of unorganized play. The category has not witnessed any significant technology changes or product innovation in India. This category, however, has multiple value-added product offerings in other countries.”

“Bread is considered as a staple food in many parts of our country. Consumer preference for healthy & premium products is providing significant opportunity in this category.”