ITC – “Fabelle chocolates continue to receive an excellent response from discerning consumers setting new benchmarks in the luxury and FMCG chocolate segments. The range was augmented with the launch of Fabelle Choco Deck Milk & Ruby Chocolate in the FMCG range. During the year, the Business adopted a focused geography approach, backed by innovative
brand campaigns on digital platforms, increasing its presence in stores across Bengaluru, in Modern Trade & Independent Service Stores in select metro cities, and by adding Fabelle kiosks in Welcomhotels at Amritsar, Chennai & Bengaluru.
The brand created a buzz for achieving the Guinness World Record for the most expensive chocolate, Fabelle Trinity – Truffles Extraordinaire, which was covered widely by both print and visual media globally.
Nestle India – “The Chocolates and Confectionery business delivered double-digit growth and market share gains in 2019. This was aided by a combination of rapid acceleration on the premium segment and continued momentum in the core mainstream segment with an increase in availability. The focus on innovation continued with multiple ‘category first’ launches across key brands. KITKAT accelerated its premiumization journey with the launch of the most indulgent variant KITKAT DESSERT DELIGHT Rich chocolate fudge. This will enable the brand to tap new opportunities in the gifting and sharing space.
Your Company continued its focus on portionability with packs/formats that helped consumers make informed choices. Most of the products per serve provide approximately under 100kcal of energy. The ‘light treat’ wafer segment witnessed the fastest growth in the portfolio. With continued investments in visi-coolers and distribution infrastructure, your Company increased its distribution reach in both urban and rural markets improving access of its brands to consumers.
Prataap Snacks – “PSL forayed into the Sweet Snacks segment in FY 2018 with a launch of Yum Pie. In FY 2019, the Company launched three new products – Cookie Cake (Chocolate, Vanilla and Tutti Fruity flavor), Yum Cake, and Choco Vanilla Cake, targeted towards youth and children and marketed under the Rich Feast brand. In FY 2020, it added three more products in the sweet snack segments, i.e., Cup Cake, Tiffin Cake, and Sandwich Cake. The nascent stage of the market and the ability to leverage its existing distribution network to cross-sell its products bodes well for PSL’s foray into the sweet snack space.”