Britannia – “India is the largest producer and consumer of dairy products and currently contributes ~20% of the global production. This category, is currently dominated largely by unorganized players. The organized segment of the Indian Dairy Industry is growing and has a great role to play in the future development and growth of the industry. In the past few years, the processed milk products market has witnessed sustained growth due to increasing urbanization, rising disposable income and proliferation of retail outlets beyond Tier 1 cities. While packaged liquid milk will remain a key driver of the industry growth, value added dairy products are also expected to witness healthy growth.”
ITC – “The ‘Aashirvaad Svasti’ fresh dairy portfolio comprising pouch milk, pouch curd, and paneer, gained strong consumer traction on the back of high-quality standards and superior taste profile, in Bihar and West Bengal where the portfolio is currently available. Aashirvaad Svasti Ghee continues to gain excellent product feedback and is witnessing good traction, especially in Modern Trade and e-Commerce channels. Similarly, the ‘Sunfeast Wonderz Milk’ range of milkshakes has received encouraging response and is being extended to other markets. It is also working with dairy farmers in Bihar and Punjab to improve farm productivity through several extension services and to facilitate higher milk production”
Varun Beverages – “During the year, we introduced three new variants of ambient temperature value-added dairy beverages – Belgian Choco Shake, Cold Coffee and Mango Shake in 200ml PET bottle, with a 180-day shelf life. I am happy to share that these products have been very well received in the market. Our existing distribution network and chilling infrastructure will be leveraged to expand volumes in this segment.”
Amul – Amul is now readying plans to grab a bigger slice of the south Indian fresh milk market by making Andhra Pradesh its base to cater to states like Telangana, Tamil Nadu, and Karnataka. While Amul already has a limited presence in Hyderabad, where it ships in fresh milk and milk products from its plants in West India, it has now inked an MoU with the Andhra Pradesh government for setting up an extensive milk procurement and processing network.
“Our main focus in AP is milk procurement as the quality of the milk is more or less similar to what we get in Gujarat. We plan to make AP our procurement hub for South India that will feed key markets like Hyderabad, Chennai, Bengaluru, Vijayawada, Vizag, and Chittoor in the south,” RS Sodhi, managing director, Gujarat Cooperative Milk Marketing Federation (GCMMF), which manages the Amul brand, told TOI.
Hatsun Agro – “Under the Hatsun brand, HAP has released a wide range of dairy products, each meeting a specific consumption needs – from meal accompaniments to direct consumption. Hatsun Curd, a market leader, shows great consistency across all weather conditions. Hatsun Paneer, on the other hand, has become a key ingredient for making delicious curries and appetizers. Other products like Hatsun Buttermilk, Lassi, Yoghurt Shakes, etc., are great for keeping the summer heat at bay. For breakfast, look no further than Hatsun Cheese Spread, a product that is light, tasty, and evenly spreadable. They have Hatsun Shrikhand also. The brand will also be launching delicious and refreshing Jeera Buttermilk, Malai Lassi, and Mango Lassi in the near future.”
Parag Milk Foods – ” We are focusing on growing our market share in the value-added dairy products segment. This is an area that needs different expertise. There is a 70:30 trend in terms of contribution to the business from the VADP outlets. Weighted outlets are the key to success here. We are developing this strategy and building up our resources in this direction.
It will enable us to focus on higher-quality selling. We are working to deepen our ties with dairy farmers and expanding our network. We provide quality and quantity based incentives to deliver better value for them. We are also leaning on technology to improve our ability to manage our network more effectively. We plan to add more bulk coolers and automated collection systems to our procurement setup.”
Nestle – “The Milk Products and Nutrition business focuses on nurturing a healthier generation, enabling a healthier future, through scientific and nutritional expertise for individuals and families at all stages of life. The Milk Product and Nutrition business delivered strong results despite external challenges linked to commodity price inflation. Your Company was able to mitigate some of these challenges, amongst others, by a relentless focus on identifying efficiencies across the value chain, passing on price increases where necessary, as well as innovation in the portfolio.