The success of any supply chain operation of an FMCG industry depends on accurate demand forecasting, which leads to accurate procurement, production, and supply planning. An accurate demand forecasting helps in proper planning to meet the customers’ changing demands & expectations.

Managers across departments of the FMCG industry have to constantly cope with seasonality, a sudden change in demand levels, uncontrolled inventory levels, rough-cut capacity planning, price-cutting maneuvers of the competition, sudden strikes, and large swings of the economy. Demand forecasting & planning helps them deal with these issues by driving visibility across different departments & processes within and outside the business (supplier, distribution).