Godrej Consumer – “There is a significant opportunity to innovate and grow our hygiene portfolio, which is currently 26 percent of our global business, by expanding our existing strongholds in soaps in India, and wet wipes and disinfectants in Indonesia. In response to COVID-19, we launched sanitizer products across our India and SAARC, Indonesia, Africa, Latin America, and USA businesses in just a few weeks. In many of these markets, it was the first time we were entering the category. We will now be scaling these up into full portfolios with multiple product offerings. Mr. Magic hand wash. It is the first powder-to-liquid hand wash in the world, very sustainable, and available at just Rs 15.”
ITC – “Your Company’s Personal Care Products Business consolidated its market standing across categories driven by sustained focus on innovation, portfolio premiumization, and expansion of distribution reach, both in traditional trade as well as e-Commerce. While ‘Fiama’ handwash, ‘Vivel’ bodywash, ‘Savlon’ handwash and antiseptic liquid, and ‘Nimyle’ floor cleaner witnessed robust growth, performance in the bar soaps and fragrancing products categories was relatively subdued in line with the slowdown in consumer demand in the industry witnessed during the year. In the Personal Wash & Hygiene category, the Business augmented the ‘Fiama’ bodywash range with the launch of ‘Fiama’ Scents in two exciting variants, thereby strengthening the brand’s ‘mood upliftment’ value proposition. Fiama Scents, the first-to-market product in India, is crafted with fragrance encapsulation technology which enables long-lasting fragrance delivery through skin-friendly micro fragrance capsules, which burst on touch or a slight rub. The Business also introduced a first-of-its-kind Fiama ‘mood uplifting’ handwash in the premium segment with three refreshing variants.
Your Company continues to strengthen its presence in the Personal Care and Health & Hygiene spaces in view of the robust long term prospects of the industry given the low levels of per capita consumption currently, rising disposable incomes, and increasing urbanisation. Focused investments continue to be made in creation of vibrant brands, clutter-breaking communication, innovative consumer-centric products, and a robust supply chain”
Marico – “With personal and domestic hygiene gaining prominence we launched Mediker Hand Sanitizer with 70% v/v alcohol and Industry-first fruits and vegetables liquid cleaner- Veggie Clean made with 100% naturally derived ingredients. The Premium personal care portfolio, comprising, premium Hair Nourishment, Male Grooming, and Premium Skincare, had a lackluster year amidst a sharp drop in discretionary spending during the year. The company has a dominant share of 65% in the leave-in conditioners category”
HUL – “We drove market development across our Home and Hygiene business with Vim and Domex. While Vim continued to upgrade existing bar consumers to liquid and drive adoption of bars in rural India, Domex launched a powder format in select geographies to address the need for affordable and efficacious sanitation solutions.
By 2020, Unilever will help more than a billion people globally to improve their health and hygiene. This will help reduce the incidence of life-threatening diseases like diarrhea.
Vim is leading market development for the dishwash segment by driving the adoption of Vim bars in rural India and upgrading existing bar consumers to the liquid format in urban India. Vim liquid and Domex powder continued to perform well by driving trials. Domex toilet cleaner was relaunched with a superior product and long-lasting freshness proposition. We also delivered significant value improvement on Comfort by landing a unique Biodegradable Active mix.
During the year, your Company entered into an agreement with Glenmark Pharmaceuticals Limited to acquire its intimate
hygiene brand VWash. The deal involved the acquisition of intellectual property rights including trademarks, design, and know-how related to the VWash brand. The proposed acquisition is in line with the Company’s strategic intent to enter fast-growing segments of the future in the premium Beauty & Personal Care Category.
Jyothy Labs – “We have ramped up focus on essential and hygiene products to service the rising demand for safety. These products already constitute a large pie of our overall portfolio and we have further augmented it with the launch of Margo Handwash and Margo Sanitizer. As per the research by Nielsen, given the COVID-19 scenario, 55% of the consumers surveyed intend to buy more personal hygiene and safety products. It also stated that there is an upswing in demand for products such a hand sanitizer, floor cleaners, and hand washes.”
Colgate Palmolive – “In response to an amplified focus on health and hygiene, we also launched our Palmolive Hand Sanitizer.”
P&G Hygiene & Health Care Limited – “In the Feminine Care business, Whisper continues to hold its position as the market leader. During the Financial Year, the brand continued to make strong progress in growing more users on sanitary napkins, particularly on top-tier. Our best in class menstrual hygiene school program expanded to reach a critical milestone of 50% urban girls across the country. We also continued to drive the depth and breadth of our portfolio via sharply defined go-to-market plans taking the category to more stores”