Inorganic growth is the rate of growth of the business, sales expansion, etc. by increasing output and business reach by acquiring new businesses by way of mergers, acquisitions, and take-overs.

To achieve their objectives a number of FMCG companies have resorted to inorganic growth. However, this acceleration in M&A activity has had mixed results.

Because organic growth alone has limitations, Indian FMCG companies must keep on playing the acquisition game. However, to improve their chances of winning they should put strategy at the core of their acquisition game plan.