A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that it is intended to target. It is also a small market segment.

A niche market is a segment of a larger market that can be defined by its own unique needs, preferences, or identity that makes it different from the market at large. 

For example, within the market for women’s shoes are many different segments or niches. Shoes for nurses, Cars for offroading on mountains, Shoes for running steep inclines, etc.