Promotional Pricing – Here discount is offered on certain products. Example – Airlines offer sale on selected routes
Dynamic Pricing – Price keeps on changing as per time & demand. E.g.: Airline Ticket Pricing
Penetration Pricing – Rock bottom or predatory pricing to attract buyers . E.g.-Jio Infocomm’s cheap and free data plans.
Freemium Pricing – Here basic service is offered for free but advance options are chargeable. E.g. Canvas, Grammarly
Economy Pricing – Here the production cost is minimized. E.g.-Walmart
Bundle Pricing – Bundle of products or services is offered at lesser price then if you buy each product separately. Example – McDonald’s Meal
Psychological Pricing – Here the emotions of customers are are targeted rather than the logic. E.g.-Rs 499 instead of 500 which was done by Big Bazaar.
Premium Pricing – Product is priced high to create a perception of premium-ness E.g.-Rolex watches, luxury cars.