Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

Example – During TV shows, actors will purposely recall a brand name loudly or in the screen the product will be placed. on CNBC Channel, the laptops have brokerage stickers for advertisement.

Nike’s Air Jordan’s have shown up in several movies and TV shows over the past several decades, especially in the 1990s. In the 2013 film White House Down, the U.S. President (played by actor Jamie Foxx) engages in hand-to-hand combat with a terrorist. At one point, the terrorist grabs his feet, prompting him to yell out, “Get your hands off my Jordan’s!”