How does a new product reach people? It begins with the inception of the new product idea, price is fixed and then the product is distributed…..but how will people know about it? Promotions play a major role in increasing awareness of the product. Promotion helps in increasing brand/product awareness and in lead generations. Marketing campaigns include promotional activities to engage and attract consumers.

• Sales Promotion: Bundle offers, Discounts, BTL activities etc.

• Marketing Promotions: Digital Campaigns, Sponsorship, etc.