pull promotional strategy also called a pull marketing strategy, is the opposite of a push strategy. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”).

 The goal is to create loyal customers by providing marketing that showcases what they’re looking for. In the age of consumers educating themselves on products and services, pull marketing has become vital to markets with heavy saturation, like new apps or clothing companies. Pull marketing shows how you are unique as a brand.