It is Product centric wherein Revenue generated from reaching out to as many consumers as possible. The focus of push marketing is to push the product as much as possible and then increasing revenue by increasing the volume of sales.

Push advertising tries to push products towards customers using big ads and attention-grabbing claims to put products into the minds of customers. 

Push marketing focuses on taking the product to the customer, and putting the product in front of the customer at the point of purchase. This type of marketing strategy hopes to minimize the amount of time between a customer discovering a product and buying that product. To accomplish this, companies use aggressive and wide-reaching ads to make the biggest and most immediate impact they can on customers.