• Rural-specific media like audio-vans, posters, pamphlets
  • Door-to-door selling through trained salesmen/locals
  • Outdoor campaigns with billboards painted walls
  • Mass media like television, radio, films, newspapers & magazines in local languages
  • Entertainment programs like folk dance, street play, puppet-shows
  • Mobile publicity vans with short film screening capacity
  • Loudspeaker announcements & posters at festivals/ melas/ local markets
  • Utilizing the opinion leader (Village head or any other respected person in the village) as a promoter
  • Word-of-mouth promotion facilitated through referral schemes
  • Product demonstration & free sample distribution in public gatherings

Src – Marketing Weekly