Tata Consumer –

“Within the Staples category, the Indian Salt market is estimated to be ~Rs. 7,000 Crores with unorganized players forming ~12% of the category by volume (a stark difference to the rest of the category). The growth drivers for branded play remains the increasing awareness of better product quality, visible purity, and iodine content. We compete in the category with Tata Salt (vacuum evaporated salt sold nationally) and I-Shakti salt (lower-priced solar evaporated salt normally sold in the South).”

“India is the largest producer, consumer, and importer of pulses. The total Pulses and Derivatives industry is estimated to be ~Rs. 1,50,000 Crores in FY 2018-19 with only 1% of the segment being branded. The low penetration is primarily led by a host of factors including low perceived value addition by packaged players (leading to consumers unwilling to pay price premium) and low consumer concern regarding adulteration in unbranded. However, the trend has been changing in the last few years with consumers preference for better quality packaged products, the launch of differentiated products (such as Tata Sampann Unpolished dals, Tata Sampann Low Oil Absorb Besan, an organic range of pulses), and growth in the number of organized players entering the category (and thereby, expanding the base). Tata Sampann is the first national branded player in this category.”

“India is the world’s largest producer, consumer, and exporter of spices and accounts for almost half of the global spice trade. The total Spices industry is worth ~Rs. 60,000 Crores, with the branded Spices industry, estimated to be ~Rs. 18,000 Crores in FY 2018-19, is highly fragmented with the presence of many regional players. The branded segment is growing at a CAGR of ~15%. Straight/Pure Spices form ~80% of the segment (with a high-competitive intensity from unorganized players), while blended spices are mainly branded with consumers choosing to be brand loyal. However, there is an increasing demand for branded products, with consumers looking at improved quality products in straight/pure spices (with a better quality of raw materials used) and increasing adoption of blended spices in the kitchen.”