What is planogramming?
Planogram is arranging products on the shelves in a way that maximizes sales. The presentation ofproductsin the store is as pivotal as the availability of a product.
Why planogramming is important?
A customer when unable to find the product will leave the shop without making a purchase. Therefore, proper product placement is of utmost importance for a retail shop.
How planogramming is done? (Techniques)
Product Sequencing: The way products are sequenced on a shelf can influence a customer’s decision making. Researches have proven that shoppers see from left to right most of the time therefore Highlighted products are kept on the left.
Belt-to-Eye level: Eye Level is the buying level. High-profit items are kept in this region which catches shopper’s attention quickly. Toys & Candy are kept at a lower level so that kids can see and force their parents into buying it. New launches are kept at eye level.
Vertical planogram: Related products of different brands placed at different shelf levels. Packs are kept according to their size: bigger at higher level to smaller at lower
Horizontal planogram: products are placed horizontally on the side by side shelves at the same eye level. Customers can know about similar products from different brands.
Shop Layout: IKEA’s store is designed like a maze to maximize the average customer time instore.
Src – Marketing Weekly