ITC – ” However, relatively subdued performance of ‘Engage’ deodorants and ‘Vivel’ Soaps, in line with industry trends, weighed on overall revenue growth.”

Godrej Consumer Products – ” We first made soap in 1918 (also the first soap in the world to be made from vegetable oil and not animal fat) during the Spanish flu pandemic. So, as we see it, 2020 could be our ‘second beginning’ for the next 123 years of Godrej. As the second-largest maker of soap in India, we will do our best to ramp up innovation and supplies to serve our country. We recently launched the ProtektIndiaMovement, a nationwide multi-media and multi-channel campaign to promote mass awareness around handwashing and public health. We have moved from an over 50 percent soaps portfolio in 2010 to a more balanced and strategic category portfolio. Today, we have three core categories, namely household insecticides, personal wash, and hair care.”

Wipro Consumer Care – “Soap brand Santoor from Wipro Consumer Care recently made an entry into a new segment of soaps with its latest launch — Santoor RoseGlo. With the goodness of rose water and honey, this soap helps maintain the water content on one’s skin and gives them a youthful pink glow, every day. In a first, the brand has launched the product on an e-commerce platform.S Prasanna Rai, Vice-President, Marketing, Wipro Consumer Care and Lighting, said, “Over the years, Santoor has evolved from just a single soap brand to one that offers talcum powders, deodorants, liquid soap, handwash, and many other variants and extensions of its products. With the launch of Santoor RoseGlo, we are strengthening our position in the modern and premium soap category. This will enable us to expand our consumer base and offer them with the goodness of rosewater.”

HUL – “Lifebuoy continued its behavior change initiatives that promote the benefits of handwashing with soap. With the world combating the COVID-19 pandemic, making handwashing with soap a lifelong habit is more important than ever. Living true to its purpose, Lifebuoy is spreading awareness about hygiene habits and urging consumers to use any soap that is available to them and not just Lifebuoy.

Jyothy Laboratories – “Our core portfolio of soaps, detergents, insecticides, and dishwash continues to enjoy buoyant demand. In India, Neem and skincare have gone hand in hand for generations. And if there’s one brand that is the very essence of Neem, that’s Margo. In fact, Margo has been a family heritage since 1920. Infused with 100% Neem Oil and Vitamin E, Margo Original Neem is just the soap for those looking for healthy skin and has high standards for hygiene.”