Stockist or Distributor operates in Urban geographies. They provide goods received from the company warehouse to various retailers. They also sell bulk quantity to wholesalers to increase its distribution reach & save logistics cost for serving low-value outlets.

Super Stockist – Usually such distribution works in rural geographies where 1 big super-stockist provides bulk quantities to various rural distributors/Wholesalers. Super stockist helps company reach deep rural areas. Various incentives such as freight charges are paid extra for extended geographies.

Src – Marketing Weekly