Tata Consumer – “The Indian tea market is estimated to be ~Rs. 26,000 Crores, with unbranded being 30-35% of the overall market (by value). Tea is the favorite Indian beverage and we continue to see growth across all tiers through upgradation from loose to economy branded tea and movement up the chain to premium and super-premium teas. Black tea is the predominant sub-category, with high customer preference for the taste of boiled milk tea. Green tea is estimated to be ~3% of the branded category and is growing at 12.5%. Health & wellness continues to be a strong trend and consumers are also looking at functional benefits from their cup of chai (such as Ayurveda Tea and Tulsi Tea). There is a re-emergence of tea cafés in urban centers in the last few years, which is helping reinvent the tea culture, provide a comfortable venue compared to tea stalls, and serve as an alternative to coffee chains. Tea cafés like Chaayos, Chaipoint, and our own Tata Cha are becoming prominent. There is an increasing potential base of consumers, who see tea as fashionable”

Hindustan Unilever – ” In Tea, all our brands continued to focus on serving consumers with superior products at the right price. New advertisements across the brands continued to strengthen their franchise. Taaza continued to upgrade consumers along with the quality pyramid by offering superior value at low price points. Fundamental consumer understanding in rural, right price points, and targeted communication have been instrumental in the strong growth curve seen by Taaza. We launched a new communication on Taj Mahal tea to bring alive the brand’s purpose of promoting Indian classical music. In Coffee, we introduced an improved instant coffee product by leveraging state-of-the-art roasting and extraction. They continued our efforts of developing nascent segments of Green Tea and Naturals propositions in the Tea category. Red Label and 3 Roses Natural Care Tea, with its differentiated immunity benefit from ayurvedic ingredients”